Display & Video Marketing

Using Display and Video Marketing Channels is the best way to brand your Business, Services, and Products.

Analyzing Web Traffic

 

Campaign Setup

 

Goals & Target Audience

 

Optimize for Performance

 
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Display Ads

With Display advertisement, we are generally placing ads on websites and forums where people browsing. However, as well as with Performance Marketing there are also useful methods to be used to target specific audience groups. Display Ads can be placed in many different formats and contains items such as text, images, video, and animation. The main usage of display advertising is to create brand awareness and deliver general advertisements messages to site visitors.

Useful methods to target potential customers in the Display Network

  • Text, Image and video Ads based on Keywords
  • Text, Image and video Ads based on interest groups
  • Text, Image and video Ads based Remarketing lists

Video & YouTube Ads

Video advertisement in Google AdWords is another powerful way to reach your target audience with almost the same targeting methods as with Display Marketing. YouTube is the world second largest search engine, and with search queries like “how to ..” are people looking for all kind of solutions on how to use specific products. Even purchase managers investigate this marketing channel before they start the acquisition process.

TrueView video ads are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your TrueView campaigns right in Google AdWords and have control over where your TrueView ads show up, when they run, and who sees them.

Advertising with TrueView provides these added benefits:

  • Tell your story. You’re the expert of your business, so share your expertise with the world. Be personal. Put the camera on yourself and explain how your product or service can benefit your audience. Show them why they should care about your product or brand.
  • Reach just the right audience. Every month, more than 1 billion people visit YouTube and watch over 6 billion hours of YouTube videos. Reach your customers on YouTube by topics, keywords, or demographics like “women under 35.”
  • Create a video campaign in only a few minutes. Create your account, create or upload your video ad, reach your audience, and you’re on your way to telling your story to the world.
  • Measure your success. Figure out if you’re reaching the right audience. Check your AdWords account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account, or check your Video Analytics in AdWords, to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.

Let us work

Together

If you’re looking for a group of creatives to handle your Web Design and Marketing challenges, then you have come to the right place.

Our Team would love to hear from you and get involved with new exciting projects.

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