ChiChi Living & Fashion
An online shop specialized in a wide range of living accessories, decorative articles, and gift items.
Digital Marketing – E-Commerce
With online shops, we have a fairly good and direct path for setting up goal tracking. When users search for products and services, we make sure to target them through the right marketing campaigns. We empower users to find exactly what they are looking for and make sure that they get directed to the right landing page, with as few clicks as possible. With pure e-commerce projects, we set up goals for the shopping basket and use advanced E-Commerce settings on the checkout page. All products that users add to the basket will then be tracked and visualized through the sales funnel.
Here it is important to analyze and optimize users behavior throughout the Website. Here we need to look for the channel that carries the most valuable users and analyzes pages that generate the most conversions. Web analytics gives us a clear indication of which categories and landing pages that work and which don’t.
Designing a webpage is not only a matter of choosing the right colors, layout, and content. A web portal must clearly indicate your business objectives and should, therefore, be easy to recognize for new users. Landing pages for products and services must be well structured and guide users with a clear call to actions. Other key factors to implement are the right focus keywords in your heading text so that your web pages can be found on the search engines.
- Digital Marketing
- Web Analytics